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On January 20, T-Mobile USA and Eric Clapton teamed up to promote a cell phone and it is now appearing in commercials around the T-Mobile’s world.
The hook is a Fender Stratocaster sunburst-finish design from the guitar that made Clapton famous and, conversely, was made a household name by him.
As for the mechanics the T-Mobile myTouch 3G Fender Edition has a 3.5mm headset jack and a 16GB MicroSD card. Another hook is that the unit will come loaded with Eric Clapton’s hit songs like “Wonderful Tonight,” “Layla,” “Rock ‘N’ Roll Heart” and “My Father’s Eyes.” There will also be other songs from stars such as Avril Lavigne, Wyclef Jean and Brad Paisley.
In addition, the phone will feature applications like Guitar: Solo and Musical Light, and a customized multimedia sync solution from doubleTwist, offering an intuitive interface for syncing and managing music as well as other media when linked with a Mac or a Windows PC.
The myTouch 3G Fender runs the Android 1.6 program but can be upgraded to Android 2.1 in a few months.
Many people having been posting negative comments about Clapton. The scuttlebutt is that Clapton is “selling out.” Well, sure he is. Everybody does. But at least Eric didn’t dress up in gambler’s outfit in his last tour or put out a cheesy Christmas record like Bob Dylan. And if he did, all the power to him. He’s Eric Clapton and he looks like he had fun making the commercial.





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