Abraham Maslow developed a model in which basic, low-level needs such as physiological requirements and safety must be satisfied before higher-level needs such as self-fulfillment are pursued.
Maslow’s Hierarchy of Needs (from NetMBA.com)
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Self-Actualization
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Esteem Needs
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Social Needs
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Safety Needs
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Physiological Needs
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Physiological Needs (Sustenance)
- air
- water
- nourishment
- sleep
Security
- Living in a safe area
- Medical insurance
- Job security
- Financial reserves
Social Needs
- Need for friends
- Need for belonging
- Need to give and receive love
Esteem
- Self-respect
- Achievement
- Attention
- Recognition
- Reputation
- Truth
- Justice
- Wisdom
- Meaning
Self-Actualization
Self-actualization is the summit of Maslow’s hierarchy of needs. It is the quest of reaching one’s full potential as a person. Unlike lower level needs, this need is never fully satisfied; as one grows psychologically there are always new opportunities to continue to grow. According to Maslow, only a small percentage of the population reaches the level of self-actualization.





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