In Victorian England the word “pub” was short for “public house.” In small towns the pub, alongside the church, was a meeting place and there were even a few hangings from the beams. In other words the pub was “public.”
The MC of the pub was called a “publican.” He knew everyone in the pub and welcomed strangers into the midst. The publican was part of the entertainment because he was either a storyteller or encouraged patrons to tell tales.
If you go into traditional British pubs in this country you’ll rarely see a publican anymore, because a publican can be a bar manager but vice versa is not the rule. In fact these days many bar managers so are so busy they rarely get the chance to meet new people and a lot of them never acquire the people skills for the job.
This is where live entertainment used to fill the gap. And for about 25 years it worked. A good band made up for the management and staff lacking interpersonal action to maintain good customers. However, bands and other music forms were not enough to draw the crowd. They could hold most of whomever came in but there was something lacking. It’s not what was missing, it was what was added: video lottery termnals and large screens.
Yes, many of the bars you go into these days have multi-media diarrhea going on. Along with blasting canned music there are the electronic sounds of people losing their money on machines that never let them win and 10 screens showing sports that maybe 15% of the customers want to see.
So, last weekend I had the gall to approach a manager in one of these establishments and ask if he could shut off one of the big screens, the one beside the group, because it was distracting. Your see, even though I didn’t ant to watch the screen my eyes were drawn to it every now and then.
To make a long story short the manager ignored my request. I trained myself to ignore the big screen and the night was very pleasurable.
But anyway, that’s the way it is these days. Because, the reason people aren’t flocking to these places anymore has more to do with the atmosphere than what band is playing or how much the booze costs. And this takes experience and a knack for attracting a client base.
But in almost every case they’ll blame the high cost of live entertainment.




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