- Every sentence should make sense in isolation. Like that one.
- Excessive hyperbole is literally the kiss of death.
- ASBMAETP: Acronyms Should Be Memorable And Easy To Pronounce, and SATAN: Select Acronyms That Are Non-offensive.
- Finish your point on an up-beat note, unless you can’t think of one.
- Don’t patronize the reader-he or she might well be intelligent enough to spot it.
- A writer needs three qualities: creativity, originality, clarity and a good short term memory.
- Choose your words carefully and incitefully.
- Avoid unnecessary examples; e.g. this one.
- Don’t use commas, to separate text unnecessarily.
- It can be shown that you shouldn’t miss out too many details.
- Similes are about as much use as a chocolate teapot.
- Avoid ugly abr’v'ns.
- Spellcheckers are not perfect; they can kiss my errs.
- Somebody once said that all quotes should be accurately attributed.
- Americanisms suck.
- Capitalizing for emphasis is UGLY and DISTRACTING.
- Underlining is also a big no-no.
- Mixed metaphors can kill two birds without a paddle.
- Before using a cliché, run it up the flagpole and see if anybody salutes.
- There is one cheap gimmick that should be avoided at all costs…………..suspense.
- State your opinions forcefully-this is perhaps the key to successful writing.
- Never reveal your sources (Alistair Watson, 1993).
- Pile on lots of subtlety.
- Sure signs of lazy writing are incomplete lists, etc.
- Introduce meaningless jargon on a strict need-to-know basis.
- The word “gullible” possesses magic powers and hence it should be used with care.
- The importance of comprehensive cross-referencing will be covered elsewhere.
- Resist the temptation to: roll up the trouser-legs of convention, cast off the shoes and socks of good taste, and dip your toes refreshingly into the cool, flowing waters of fanciful analogy.
- Don’t mess with Mr. Anthropomorphism.
- Understatement is a mindblowingly effective weapon.
- Compliments of the University of Strathclyde, Glasgow
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